Modern PR Starts With Your Own Newsroom.
Turn your brand into a media movement that informs, inspires, and earns credibility.
We empower brands to take a proactive approach to content by installing newsroom-inspired systems to help them better:
Find and tell stories people actually care about
Publish consistently and strategically
Build credibility without chasing attention
Increase visibility in the places it matters most
Our Services
Brand Newsdesk
This service supports story discovery and provides ongoing editorial fuel so your writers or agency always have topics ready to go.
Track trends and industry news
Listen to conversations shaping your market
Surface your strongest story ideas
Deliver ready-to-use story briefs
Content prioritization & strategy
Editorial alignment & workflow support
Perfect for organizations looking to maintain high-quality storytelling without overburdening their team.
Build Your Own Newsroom
Our flagship 12-week program includes systems, frameworks, and coaching for brands that are ready to publish like journalists.
Audience analysis
Strategic planning
Story pipelines
Editorial calendars
Workflow systems
Ongoing support
Perfect for teams with internal capacity who want professional-level results.
Managed Media Network
This turnkey storytelling program embeds a full editorial team inside your organization to run a consistent, credible newsroom.
Everything in the Build Your Own Newsroom and Brand Newsdesk packages, plus:
Original stories & visual assets
Digital media outlet publication
Syndication & earned media outreach
Performance analysis & reporting
Perfect for organizations that want a fully managed newsroom to build authority and trust.
Public Relations Consulting
We offer custom consulting to help your organization strategically plan and manage all aspects of your public relations efforts.
Journalist Storytelling Workshops
We provide custom workshops to teach brand content teams to write and communicate like journalists. We’ll cover everything from story ideation to journalistic principles and rigor.
Founded by a Journalist.
Amanda Green has a combined 20+ years of newsroom and public relations experience.
Her passion for fact-based Journalism and empathy for the human experience led her to create this powerful storytelling strategy that blends the old world of media with the new. The result? An explosion of engaging content that helps cause-led brands and organizations grow their mission to make the world a better place.
