Stop chasing media coverage.
Start owning it.
Turn your brand into a media movement that informs, inspires, and commands credibility.
Why follow the media when you can be the media?
Audiences are tired of empty marketing. They’re looking for voices they can trust.
InYourVoice MediaWorks helps cause-led businesses and organizations build their own media outlets rooted in Journalistic integrity and designed to earn loyalty, not just attention.
We don’t do “content.” We build newsrooms.
We offer flexible ways to build your media presence, depending on your team and goals:
Embedded Brand Newsroom – We embed a full editorial team inside your organization to run a consistent, credible newsroom. Weekly meetings, original stories, and visual assets establish your authority and trust.
Build Your Own Newsroom – For organizations ready to self-publish. We provide the systems, frameworks, and coaching so your internal team runs like a professional newsroom.
Story Discovery & Editorial Fuel – Already publishing? We keep your story pipeline full with story briefs, trend analysis, and internal interviews—ensuring every piece is journalistic and audience-focused.
Editorial Blueprint for Small Teams – For founders and small staff, we provide coaching, story frameworks, and cadence recommendations so you can publish like a newsroom without burning out.
Just 31% of Americans express a "great deal" or "fair amount" of confidence in traditional media to report the news "fully, accurately, and fairly," marking a record-low level of trust (Gallup).
Be more than a brand. Be a media movement.
Old PR and marketing tactics aren’t enough in today’s media environment. To reach the right people, build credibility, and be heard, brands need to own their media and publish consistently with Journalistic integrity. Here’s what’s happening:
Newsroom layoffs and resource cuts mean fewer Journalists and less original reporting. Unique voices are disappearing.
Younger generations are moving away from traditional media outlets in favor of social media creators, podcasts, and influencers.
Streaming and Digital Video Are Exploding so that audiences are spread across more platforms than ever, and producing high-quality content is increasingly expensive.
Trust in media is all but gone. Algorithm-driven feeds and ideological divides make people skeptical. They seek sources that are transparent, consistent, and credible.
When your organization runs its own newsroom, you control the narrative, move faster than traditional PR, and give your audience a reason to come back. Here’s what else it does:
Builds trust and credibility because people can spot spin a mile away. When you report with honesty, research, and real interviews, your brand becomes a trusted source of information, not just a sales pitch.
Positions your brand as a go-to expert source for peers, customers, and your community.
Boosts engagement and loyalty by sharing compelling stories about real challenges, trends, and community issues that draws people in.
Newsworthy insights grow long-term relationships that short-term campaigns and one-off promotions can’t match.
Editorial integrity signals fairness and reliability that protects and strengthens your reputation. Media, partners, and audiences are more likely to see your brand as objective and trustworthy.
Founded by a Journalist
Amanda Green has a combined 20+ years of newsroom and public relations experience. She’s produced Edward R. Murrow award-winning TV newscasts and Emmy nominated shows.
Her passion for fact-based Journalism and empathy for the human experience led her to create this powerful storytelling strategy that blends the old world of media with the new. The result? An explosion of engaging content that helps cause-led brands and organizations grow their mission to make the world a better place.
