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Somewhere, right now, your organization has a story worth telling, and no one's telling it.

Modern PR Starts With Your Own Newsroom.

Most organizations aren't short on news. They're short on knowing what's newsworthy.

The Newsroom Approach to Brand Storytelling.


Journalism-driven

Journalists spend their careers learning what makes something worth telling. We bring that judgement to your organization.

Consistent Storytelling

Trust isn't built on one great story. It's built by showing up the same way, story after story, until people expect it from you.

People Stopped Trusting the Press. They Didn't Stop Wanting the Truth.

No one trusts the middleman anymore. The most credible source is whoever's closest to the story. That's you.
  • Audiences are tuning out
  • Trust in media has flatlined
  • People still want great journalism, they've just stopped expecting institutions to deliver it
73%
of Americans worry they can't tell real news from fake online. (Reuters Institute, 2025)
40%
of global audiences now actively avoid the news. (Reuters Institute, 2025)
This is the gap that brands can fill.

Not a content problem. An operations problem.

InYourVoice MediaWorks is a communications consultancy that installs real newsroom operations inside your organization, a system for how stories get found, shaped, and published.

Editorial Strategy

Know what you stand for before you publish anything.

Content Operations

Stop scrambling every time something happens. Have a plan in place that leads to consistent storytelling.

Integrated Media Infrastructure

One story, engineered for maximum return, planned to work across every channel from day one, not repurposed after the fact.

What People Say About Our Work

"An expert storyteller who knows how to blend journalistic integrity with brand marketing."

Betsy Delaney-Jewell, GCDF
CEO, Betsy Jewell Career Coaching
"If you're a creator, founder, or author who knows their work deserves to be seen but isn't sure how to navigate the modern PR landscape, I can't recommend Amanda and her team highly enough."
Lawrence Markx
Author
"I had the pleasure of working with Amanda Green to refine and enhance our content strategy, and I can confidently say she is exceptional at what she does."
Tanin Teston
Realtor, The Teston Team
"Hiring a former news producer is always a great idea. They know how to create compelling content, manage a team with diverse skill sets, and meet strict deadlines. Amanda is strong in all of these areas."
Erin Kent
Creative Project Manager

"A journalist's eye for truth and clarity, and she applies that skill to businesses in a way that builds real trust with audiences."

Eryn Vargo
CEO, Mom Commerce Media
"A communications and storytelling powerhouse... an impressive grasp of how to quickly and precisely identify what makes a brand unique and the iterations of interesting stories to showcase to the right audiences."
Aaron Sanders
PR Specialist
"Amanda has a true gift for understanding the big picture and how her clients fit into it."
Tammy Marino
Publicist
As Seen On:

Founded by a Journalist.


Amanda Green spent 12 years producing TV news in a top-20 U.S. media market, and a decade in PR, watching organizations wait for someone else to decide their story was worth telling. She built InYourVoice MediaWorks so they wouldn't have to wait anymore.
Amanda Green, Founder InYourVoice MediaWorks, LLC

How We Build Your Brand Newsroom

The Newsroom Narrative System is a five-stage framework that finds where your storytelling stalls and fixes it for good.
Step 01

Define the Beat

Before you publish a single story, you need to know your territory. Who are you publishing for and what makes you credible to say it?
Step 02

Work the Pipeline

A story pipeline should never run dry. Editorial meetings replace the guesswork of figuring out what to say next, whether that's a full team or just you.
Step 03

Produce Impactful

Stories
Every story gets held to the same bar via consistent editorial standards and journalism fundamentals.
Step 04

Publish & Distribute

PR, SEO, social, and content stop pulling in different directions and start working off the same story, with distribution planned in from the beginning.
Step 05
Measure & Improve
No vanity metrics. Measurement here is about understanding what your audience needs next and getting better at delivering it.

Stop Chasing Media Coverage. Start Owning It.

The most valuable brands today are investing in content people trust.
Owning your narrative is the foundation of long-term growth in today's media environment.

Ready to Build a Brand People Turn To?

You already have the story. Let's build the operation to tell it right.