Your organization has stories worth sharing right now, and no one's telling them.

Modern PR Starts With Your Own Newsroom.

Most organizations aren't short on news. They're short on knowing what's newsworthy.

Better Stories. Stronger Brands.

We take a strategic, story-first approach to communications, turning the expertise, ideas, and impact already within your business into a lasting source of connection and credibility.

Better Brand Sentiment

Media, audiences, and AI tools describe you more accurately and more favorably, and you can track how that perception shifts over time.

Greater AI Visibility

When AI tools talk about your space, your story is the one they cite and repeat.

A Steady Story Pipeline

You always have a newsworthy angle ready, instead of scrambling before every launch or event.

Messaging That Converts

Clear, consistent stories that move audiences to call, buy, donate, or share.

Trust You Can Measure

Clear visibility into how media, audiences, and AI actually see your brand.

The Newsroom Approach to Brand Storytelling.

Journalism-driven

Journalists spend their careers learning what makes something worth telling. We bring that judgement to your organization.

Consistent Storytelling

Trust isn't built on one great story. It's built by showing up the same way, story after story, until people expect it from you.

People Stopped Trusting the Press. They Didn't Stop Wanting the Truth.

No one trusts the middleman anymore. The most credible source is whoever's closest to the story. That's you.

Audiences are tuning out
Trust in media has flatlined
People still want great journalism, they've just stopped expecting institutions to deliver it

73%

of Americans worry they can't tell real news from fake online. (Reuters Institute, 2025)

40%

of global audiences now actively avoid the news. (Reuters Institute, 2025)

This is the gap that brands can fill.

A Solution To Your Content Operations Problem

InYourVoice MediaWorks is a communications consultancy that installs real newsroom operations inside your organization, a system for how stories get found, shaped, and published.

Discover Our Approach

Let's Get Started Today

Strategic Solutions for Modern PR and Content

The Operation Behind Every Story You'll Ever Tell

Editorial Strategy

Know what you stand for before you publish anything.

Content Operations

Stop scrambling every time something happens. Have a plan in place that leads to consistent storytelling.

Integrated Media Infrastructure

One story, engineered for maximum return, planned to work across every channel from day one, not repurposed after the fact.

What People Say About Our Work

"An expert storyteller who knows how to blend journalistic integrity with brand marketing."

Betsy Delaney-Jewell, GCDF

CEO, Betsy Jewell Career Coaching

"If you're a creator, founder, or author who knows their work deserves to be seen but isn't sure how to navigate the modern PR landscape, I can't recommend Amanda and her team highly enough."

Lawrence Markx

Author

"I had the pleasure of working with Amanda Green to refine and enhance our content strategy, and I can confidently say she is exceptional at what she does."

Tanin Teston

Realtor, The Teston Team

"Hiring a former news producer is always a great idea. They know how to create compelling content, manage a team with diverse skill sets, and meet strict deadlines. Amanda is strong in all of these areas."

Erin Kent

Creative Project Manager

"A journalist's eye for truth and clarity, and she applies that skill to businesses in a way that builds real trust with audiences."

Eryn Vargo

CEO, Mom Commerce Media

"A communications and storytelling powerhouse... an impressive grasp of how to quickly and precisely identify what makes a brand unique and the iterations of interesting stories to showcase to the right audiences."

Aaron Sanders

PR Specialist

"Amanda has a true gift for understanding the big picture and how her clients fit into it."

Tammy Marino

Publicist

"Tom and I are so grateful we had the benefit of your storytelling instincts as we worked on Working to Winning. You helped us look at our book through a different lens, strengthen our message, and think more deeply about how our framework and tools would connect with readers and organizations. Thank you for sharing your talent with us and for being part of our journey!"

Ellen Steverson

Co-author, Working to Winning

As Seen On:

Amanda Green InYourVoice MediaWorks We Are For Good Podcast

Mind Grow Radio Amanda Green InYourVoice MediaWorks Building Trust

Daily PR Brief Amanda Green InYourVoice MediaWorks LinkedIn Earned Media, Redefined

Prosper and Flourish Podcast Amanda Green InYourVoice MediaWorks Your Version of Having it All

Art of Positioning Podcast Amanda Green InYourVoice MediaWorks

Founded by a Journalist.

Amanda Green spent 12 years producing TV news in a top-20 U.S. media market, and a decade in PR, watching organizations wait for someone else to decide their story was worth telling. She built InYourVoice MediaWorks so they wouldn't have to wait anymore.

Our Philosophy

Amanda Green, Founder InYourVoice MediaWorks, LLC

How We Build Your Brand Newsroom

The Newsroom Narrative System is a five-stage framework that finds where your storytelling stalls and fixes it for good.

Step 01

Define the Beat

Before you publish a single story, you need to know your territory. Who are you publishing for and what makes you credible to say it?

Step 02

Work the Pipeline

A story pipeline should never run dry. Editorial meetings replace the guesswork of figuring out what to say next, whether that's a full team or just you.

Step 03

Produce Impactful

Stories

Every story gets held to the same bar via consistent editorial standards and journalism fundamentals.

Step 04

Publish & Distribute

PR, SEO, social, and content stop pulling in different directions and start working off the same story, with distribution planned in from the beginning.