Our Philosophy
You Are the Most Credible Voice To Tell Your Story
Nobody knows your story better than you do. Nobody is closer to the mission, the people behind it, or the difference it makes in the world. And while a good agency or content studio can learn your voice, they'll never be close enough to the work to understand it as the people within your organization do fully.
Our philosophy is that you take back your narrative. Source your own stories. Run your own newsroom.
20+ Years
Experience in journalism and public relations.
What We're Fighting Against
Trust in traditional media is at a historic low. Just 28% of Americans trust newspapers, TV, and radio to report the news accurately, according to a 2025 Gallup study. And the infrastructure behind it is also collapsing. Since 2005, studies suggest the industry has lost nearly two-thirds of its journalists and nearly a third of its newspapers. The journalists who remain are doing more with less.
Combine that with the fact that many people are actively avoiding the news altogether, and you're facing broken media model.
The brands still chasing earned media features through press releases and campaigns are spending thousands of dollars to tell a story on borrowed audiences that no longer exist.
It's time to own your story and your audience.
Most Brands Are Better Than Their Content
The brands we work with usually have a strong voice, but they've been trained to use it like a megaphone instead of a microphone.
We empower our brands to produce content that's less "what do we want to say?" and more "what does our audience need to hear?"
That editorial framing is necessary to build trust in a world where audiences are actively tuning out anything that feels promotional.
Most organizations are never taught the editorial approach. They learn to announce and promote campaigns, not report and inform to publish.
It's the failure of framework that InYourVoice MediaWorks and the Newsroom Narrative System is built to fix.
What We Believe
We believe the brands and organizations that will win the next decade are the ones with the clearest editorial voice and the discipline to use it consistently.
We believe journalism isn't dying. It's moving — into organizations, into communities, and into the hands of people who have always had stories worth telling: creators, brands, and purpose-led organizations.
We believe trust is a critical component of brand health and in building community. It is built over time with consistency, rigor, honesty, and transparency of letting your audience into your work.
And we believe every organization, regardless of size and budget, deserves to feel good about the way they share their work with the world.
Amanda Green, Founder of InYourVoice MediaWorks
"I Watched Too Many Good Brands Spend Too Much Money on Campaigns That Didn't Deliver"
I got into journalism because I believe that stories have the power to change the world. For 12 years as a TV news producer, I lived that belief every single day. I came into work and built stories from scratch. Angles had to matter to my audience. My job was to make sure every piece had a reason to exist. I developed an instinct for what makes a story worth telling: human emotion, audience relevance, and urgency. If a story didn't have those three things, it didn't air.
But the industry I loved started to change. Today's journalists are churning out more content than ever with little to no resources. The craft of storytelling that drew me to journalism in the first place is getting squeezed out by the pressure to produce more, more, more. The trust audiences had built with legacy media over decades started to erode. It has been genuinely sad to watch.
When I crossed over to PR, I was confused by what I found there too. Brands were sending short blurbs announcing seemingly random projects and products to journalists en masse. Everything was product-forward or company-focused. Nothing was personalized.
I realized two things at once: the media infrastructure that brands had always relied on to tell their stories was disappearing, and the brands themselves had never learned to tell those stories on their own.
I also realized that journalism isn't dying; it is looking for a new home.
That's why I built InYourVoice MediaWorks. The Newsroom Narrative System takes everything I learned in 12 years of daily news production and 9 years of public relations and installs it inside your organization. Content becomes infrastructure.
When it works, you know it immediately. Your team stops leading with the product and starts leading with the "why." They think about the audience first. They ask whether a story is worth telling before spending a single dollar telling it.
That shift is beautiful! And after everything I've watched happen to the industry I love, helping organizations make that shift is truly most rewarding work I've ever done.
If you're ready for it, I'd love to help you make it.
Sincerely,
Amanda Green
Founder, InYourVoice MediaWorks
Our mission is to make every organization a credible, trusted source of stories for the audiences that matter most to them.
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What You'll Get:
An editorial system your team owns permanently, a story pipeline built around your audience, and a partner who thinks like a journalist and works like a strategist.
Start with a Free Audit
Not sure if this is for you? We start with a no-pressure audit that tells you exactly where your storytelling needs improvement and what to fix first.
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