trade show public relations that goes above the noise
1,400 booths. But Only one You.
You
Reporters and Influencers Want to Talk About You.
But they can't, if they don't know who you are, what you do, or why you matter. Our storytelling packages go beyond typical trade show public relations campaigns, providing expert guidance for startup founders, positioning their stories in the way newsrooms need to read them.
Angles a reporter can build a piece around
A booth number and product launch isn’t news in a place where everyone is sharing a booth number and product launch. We look for trends, firsts, surprising data, and other unique stories that make your presence at a trade show stand out.
Adding substance rather than noise
A reporter's inbox gets bloated with irrelevant pitches during show week. We make sure you appear in the inboxes of those who are looking for the story you can deliver.
Consistent storytelling
Your pitches and press releases carry a consistent narrative, written in language reporters and influencers can understand and you can reuse with investors and partners.
Long-term value
The post-show recap and follow-ups turn one week into an asset you use all year.
We've Worked the Show Floor From Both Sides: PR and Press.
I came out of a newsroom, where the stories we produced were often the first lens the public had on major events. My job was to find original stories people wanted to see. For 10 years, I’ve also walked trade show floors as an industry professional, a PR practitioner, and a journalist. I’ve seen trade shows from every side and understand how to make the news companies want to share match the stories reporters and independent content creators are looking for.
This perspective shapes how I approach trade show PR. Let's not waste a reporter's time while making sure your message lives beyond your booth.
Our experience
- Editorial judgment
- We can tell you which of your stories is actually news, and which one isn't.
- Journalistic rigor
- Claims get checked. Numbers get sourced. We make sure our data is buttoned up so that a reporter can't poke a hole in it.
- Consistent planning
- A publishing calendar, not a scramble the week before the show.
- Responsible AI use
- Used for drafting and research support, always keeping a human-in-the-loop.
What you get
Storytelling and Show Positioning Before, During, and After
We create stories and information that give journalists a reason to cover your company, and we help you make smart decisions about where to focus your time during show week.
StorytellingAdvisory
Now – Jan 5
Pre-Show
Find the story, write it, and decide how your company shows up during the week.
- StorytellingStorytelling sprint
A working session to pull the newsworthy angles out of your business. We identify trends, original stories, interesting data, and unique perspectives to pique the interest of journalists and creators so that your media pitch doesn't accidentally become "we have a new product" and nothing else.
- StorytellingPress release and curated media list
A pre-show release written the way a newsroom needs to read it, plus a media list filtered to your beat and brand rather than blasted out in bulk.
- AdvisoryShow positioning and pitch plan
Which angle leads, and how do we tell them? We provide an outreach plan for the list before show-week inboxes close.
- AdvisoryMedia event advisory
A rundown of show-related press events, previews, and pitch programs along with guidance on which may be worth your time and which to skip.
Jan 6 – 9
At-Show
Keep the story moving in real time while the floor is open.
- StorytellingShow-week media follow-up
Real-time follow up with reporters on the ground, tying your news to what the show is actually talking about that day.
- AdvisoryOpportunistic pitch advisory
When a trend breaks or a reporter walks the aisle, we tell you how to spot them and how to interact with them.
- AdvisoryRapid response
Monitoring for last-minute reporter requests and deadlines, so a same-day ask doesn't die in your inbox while you're demoing.
Jan 10 – 24
Post-Show
Close the loop with reporters and turn one week into proof you use all year.
- StorytellingFollow-up pitching
Follow up with reporters who said "circle back after the show" while the week is still fresh, with the story updated based on what happened.
- StorytellingPost-show press release
A recap carrying the same narrative forward: your biggest moments, written so it doubles as investor and partner material.
- AdvisoryCoverage recap and brand sentiment report
What ran, where, and how it moved public perception of your brand based on buzz that occurred during the show.
- AdvisoryPositioning read for what's next
Which angles earned attention and which didn't, so the story you take into the next quarter is the one that worked.
Limited Time Offer Ahead of January's big Tech Show in Las Vegas
$3,500 gets you everything outlined above.
Public relations and media deadlines for the big consumer tech show in Las Vegas are right around the corner. We want to position you early so you don't miss any opportunities.
The edges
What's Not Included + Optional Add Ons
Not included
- Booth space, exhibitor registration, or trade show fees
- Booking or registration for media events
Advisory only — you register and book.
- Paid media, influencer sponsorships, or advertising
- A third piece of content
Beyond the two press releases, unless scoped separately.
Optional add-onsPriced and scoped separately
- Story mining
Digging past the product for founder, data, or customer stories worth their own pitch.
- Additional press releases
Beyond the two in flat scope — funding, partnerships, launches.
- Blogging + newsletter writing
Keeps the story running after Vegas empties out.
- On-site PR specialist at your booth
Someone handling press in person while you demo.
- Editorial booth design
Prevent from becoming another table with a black backdrop
Sample · media event advisory
Which press events are worth it at your stage.
OpportunityCost to enterFit for a Eureka Park startupCall
CES media briefing rooms
On-site rooms for scheduled reporter briefings
Cost to enterFree to lowFit for a Eureka Park startupOnly worth booking if pitching lands meetings firstDo itCES Unveiled
Official press-preview showcase before the floor opens
Cost to enterMid table feeFit for a Eureka Park startupHighest reporter density per dollar for early-stage hardwareDo itShowStoppers
Evening press event, table format
Cost to enterHigher table feeFit for a Eureka Park startupStrong if you demo well live and have a finished unitConsiderPepcom Digital Experience
Evening press event, consumer-tech heavy
Cost to enterHigher table feeFit for a Eureka Park startupCrowded with big brands; hard to stand out at seed stageConsiderInnovation Awards Showcase
Display space for CES Innovation Award honorees
Cost to enterEntry fee + award feeFit for a Eureka Park startupOnly if you already hold an award— real credibility with reportersDo itExample of what media event advisory might look like. Costs and visibility opportunities shift year to year.
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